has rightly said," There go the people. I must follow them for I am
their leader."SEO or Search Engine Optimization is all about
designing your website to suit the requirements of the visitors to the website. Cross
linking between pages of your website in order to
provide more links to important pages, incorporating frequently searched keyword
phrase in the content, regularly updating content,
using easy keywords, making proper advertisement placement for your website and
building quality back links are some
ways of increasing prominence.
hat SEO is not only about diligently following
guidelines laid by search engines, but also ensures that a user sees the same content that has been indexed and
ranked by the search engine. It is about creating website especially for the
users, not the search engines or for tricking the algorithm, thereby producing
long term results.
The search engines adjust their algorithms in order to prevent manipulation
in website rankings. Search engines use crawlers to find pages for algorithmic search results. However,
each and every page is not indexed by the search engines. Unscrupulous practices and
their practitioners are known as black hat SEOs. They may resort to deception, cloaking,
do not follow guidelines laid down by
search engines, copy contents from other websites or exchange , buy and sell
links on a massive scale, manipulate their rankings in search results by
stuffing web pages with excessive keywords.
However, search engines are careful
to change their algorithms, penalise sites using black hat methods by reducing
their rankings or eliminating their listing from their databases. For example,
Google punishes websites whose content is not authentic and unique. In February
2011, Google announced the "Panda code" which penalises websites that contain duplicate content.
Earlier, websites used to copy contents from one another just to improve their
rankings in their search engines.
In February 2006, Google removed BMV
Germany and Ricoh Germany for using deceptive practices to rank well in their search engine. However,
both the companies apologised hurriedly, set the offending pages right and were
later parked back in the Google's list.
searching the keywords, Micro niche finder and Market Samurai --- trusted
softwares for keyword research can be used. Even if you have few links in your
website, you can increase prominence by building quality back links. Link building softwares like SENUKE-X can be used. It is a useful software which can perform
every task of a SEO, so you won't mind the price.
keyword is keep it simple and clean. Keep updating the content of the website
so that search engines keep crawling back to the site and this will give
additional weight to the site. Last but not the least, the website should
concentrate on the visitors wants and need. Simple, Give priority, get
priority. Hats off to the white hat