People Tree Hospital debuts New Year with Two International Recognitions in Healthcare Excellence & Innovations at Pharmaleaders Power Brand 2014

PEOPLETREE Hospitals declared Winner as “India’s Most Promising & Valuable Emerging Hospital of the Year 2014” & Noted Joint Replacement Surgeon Dr. Chandrasekar Chikkamuniyappa voted as “India’s Most Promising Orthopedic Surgeon” at 7^th Annual Pharmaceutical Leadership Summit & Business Leadership Awards 2014

 Bangalore based PEOPLETREE Hospitals [PTH] , a  200 bed, multi-super-specialty hospital  specializing & known for its commitment to empower healthcare benefits to the rising Indian middle class having the state of the art healthcare facility  strategically located in Yeshwantpur, Bangalore. Built on a budget of Rs50 Cr, this proof of concept project is the dream child of young doctors who have super specialized from some of the world's best hospitals and returned to India with a noble intention of giving back to their society. It is their attempt to reclaim the nobleness and trust into medical profession by providing patient focused care and by making it transparent, accessible and affordable to the common man. They distinctly stand out from their peers by their Mission- To provide each and every one a quality of care that they would want for themselves, their children, parents, family and friends. Their belief that quality care should become the birth right of every citizen gives them the Vision to Touch, Move and Inspire a billion people. Their flagship Super Specialties include Musculo Skeletal Research Institute (Orthopaedics, Rheumatology, Plastic Reconstructive Surgery, Advanced Centre for Pain Management and Integrated Rehabilitation), Women & Child Care (Paediatrics including Intensive Care, Obstetrics, Gynaecology& Advanced Centre for Fetal Medicine), Neurosciences (Neurology, Neurosurgery & Mind Care), ENT Head & Neck including Advanced Centre for Hearing & Speech, Gastroenterology, Urology, Advanced Centre for Dental Care, Dermatology Cosmetology etc. Each department aims to be a centre of excellence. PTH stands out by its distinct culture of being patient focused [putting patients’ needs first at all times] and doctor driven-[a management run by doctors ensuring thatall decisions made are patient centric] Being supported by People Tree Foundation the charitable wing of PTH making health care available even for the non-affordable becomes a reality.

The upcoming & promising Hospital started in 2013 already in news for its commitment to provide affordable healthcare maintaining  the quality & standard of the healthcare excellence received a big feather in its caps when PEOPLETREE Hospitals declared winner in the coveted & prestigious award category of “India’s Most Promising & Valuable Emerging Hospital of the Year 2014”  & Joint Replacement Surgeon Dr. Chandrasekar Chikkamuniyappa voted as the “India’s Most Promising Orthopedic Surgeon” at 7^th Annual Pharmaceutical Leadership Summit & Business Leadership Awards 2014. Pharma Leaders™ Business Leadership Awards 2014, rated & widely acclaimed by the industry experts & analysts as a credible award platform known for selecting top leaders through a meticulous methodology & stringent selection process involving research inputs & credible voting process by noted eminent juries is India’s Only Dedicated Celebration Of Excellence In Healthcare Innovation, Pharmaceutical & Medical Excellence And Brand Transformation. Pharma Leaders™ , asia’s biggest media in healthcare communications in association with Network 7 Media Group undertook the gigantic task of identifying the Leader in Healthcare Innovations as it has been doing for years. The Primary factor that propelled the Jury is to look at the forward looking vision of the company coupled with the risk taking abilities & the visionary Leadership of steering the company in the complex business of healthcare where each day we are witnessing new competition, bigger challenges & ability to stay ahead of competition. People Tree Hospital will end the year 2014 on a high memorable note by winning the trust of the people as more than two Lakhs stakeholders in the healthcare industry has given a thumping majority to your initiatives in building a world class Hospital in making. The Award ceremony is scheduled at 07.00 PM on 26th December 2014 onwards at the Grand Jade Room of Hotel sahara Star, Mumbai, India. Like every year, this will be attended by more than 300 power packed Healthcare Leaders in all disciple in the glittering award night followed by cocktail & Dinner.

The other notable awardees include the veterans & stalwarts from the pharmaceutical Industry & medical professions such as Prof. (Dr) V.Mohan, CMD &  Chief Diabetologist, Dr. Mohan's Diabetes Specialties Centre & Madras Diabetes Research Foundation, Mr. Pankaj Patel, Chairman, Zydus Cadila Group, Dr Sanjeev Kanoria, Vice Chairman Austrian Anadi Bank AG & Chairman, Advinia Healthcare Ltd, Mr. Dilip Surana, CMD, Microlabs Ltd, Prof. (Dr.) D. S. Rana, Chairman, Board of Management, Sir Ganga Ram Hospital, Prof. (Dr. B. Soma Raju) Consultant Cardiologist & CMD, Care Hospitals Group, Ms. Shahnaz Husain, CEO - Shahnaz Herbal.

Speaking on the glory of People Tree Hospitals & its selection by the Network 7 Media Group’s jury, Satya Brahma, Chairman & Editor-In-Chief of Pharmaleaders said in a written communication to Dr. Chandrasekar Chikkamuniyappa, CEO & Joint Replacement Surgeon “With a modest beginning in practicing as a Orthopaedic Surgeon, your risk taking abilities in starting People Tree Hospitals is being looked at as a Leader in Quality care in Healkthcare Services. Your ranhe of super speciality Services in Orthopaedics [ including Accidents and Trauma ], Paediatrics [including Neonatal and Paediatric Intensive Care], Obstetrics and Gynaecology [ including high end Fetal Medicine and minimal access surgery for woman’s problems ] and Neurosciences.  Going further we are in the process of launching our further specialties including Nephro-urology, Hepato-Gastroenterology, Diabetology etc apart from general medicine and general surgery are noteworthy. Hailing from a middle class family, you have propelled the growth engine with tremendous speed & dedicated mindset & your initiatives in the social sector is also a case to reckon with as your efforts to help the marginalized sections of the society is a sign of a true global Leader. Pharma Leaders™ salute your deep commitment to bring cheers in the humanity & your visionary commanding Leadership in taking People Tree Hospitals as a top brand to the crescendo of success & achievements.”

Dr. Chandrasekar Chikkamuniyappa said  “We wanted to take a moment to extend our most sincere thanks for choosing us in two award winning categories & The award distinguishes our hospitals and me as one with a real commitment to reach our Mission and Vision in highest potential. This award is a beautiful way to spread our message to the world.Once again Thank you so much; we will do our best to represent our hospital according to the standards this award represents.”. Dr Chandrasekhar further stated that “Healthcare reforms in India need significant experimentation and innovation to determine what would work, we cannot really look at other country's models as our situation, scenario and problems are unique to us. Nowhere in the world is a country with a billion people with an urgent need for quality healthcare. We have limited resources, a fragmented delivery system with a huge variation in practises and guidelines across board, loss of public trust in healthcare providers.  Infact India has very limited public funding for healthcare for a country with a huge disease burden.”

India wants to obtain universal health coverage by 2022. India aspiring to be the next big super power definitely needs to ramp up the healthcare system by enforcing several reforms keeping the following in mind:

<!--[if !supportLists]-->·         <!--[endif]-->There is an urgent need to bring back patient focussed care back to centre stage

<!--[if !supportLists]-->·         <!--[endif]-->Innovation, community participation, public private partnership(PPP) model, most essential at the moment

<!--[if !supportLists]-->·         <!--[endif]-->State owned secondary and tertiary level care hospitals must either be privatized/outsourced or at least be managed by PPP model, however providing free/subsidized care for the poor must be continued at these facilities.

<!--[if !supportLists]-->·         <!--[endif]-->Greater Insurance penetration, State sponsored micro and macro health insurance systems can help to a great extent.

<!--[if !supportLists]-->·         <!--[endif]-->Cost transparency, information transparency along with awareness creation and health education of the masses can certainly help create a new health care revolution in India.

<!--[if !supportLists]-->·         <!--[endif]-->Medical Tourism must help hospitals cross subsidize our own patients.

<!--[if !supportLists]-->·         <!--[endif]-->Whatever it is providing quality care to 1.2+ billion people is going to be a challenge in any case. As there is no such example anywhere in the world, the innovative solutions have to stem out of our community & Country.

<!--[if !supportLists]-->·         <!--[endif]-->Charity has to become part and parcel of every healthcare establishment, As much as 50 % of the care provided must as free for the poor. At the same time we must remember that it is not just the ‘Haves’ and ‘have not’s’ but there is a huge population of “does not have enough” who will need subsidized treatments

<!--[if !supportLists]-->·         <!--[endif]-->“Stay In India” or “Back To India” should become the slogan for the next decade, All the doctors, nurses, paramedical personnel must be inspired to Stay in India or come back to India.

About PEOPLETREE Hospitals [PTH]

PEOPLETREE Hospitals [PTH] is a planned 200 bed, multi-super -specialty hospitals, strategically located in Yeshwantpur, Bangalore. Built on a budget of Rs50 Cr, this proof of concept project is the dream child of young doctors who have super specialized from some of the world's best hospitals and returned to India with a noble intention of giving back to their society. It is their attempt to reclaim the nobleness and trust into medical profession by providing patient focused care and by making it transparent, accessible and affordable to the common man. They distinctly stand out from their peers by their Mission- To provide each and every one a quality of care that they would want for themselves, their children, parents, family and friends. Their belief that quality care should become the birth right of every citizen gives them the Vision to Touch, Move and Inspire a billion people. Their flagship Super Specialties include Musculo Skeletal Research Institute (Orthopaedics, Rheumatology, Plastic Reconstructive Surgery, Advanced Centre for Pain Management and Integrated Rehabilitation), Women & Child Care (Paediatrics including Intensive Care, Obstetrics, Gynaecology& Advanced Centre for Fetal Medicine), Neurosciences (Neurology, Neurosurgery & Mind Care), ENT Head & Neck including Advanced Centre for Hearing & Speech, Gastroenterology, Urology, Advanced Centre for Dental Care, Dermatology Cosmetology etc. Each department aims to be a centre of excellence. PTH stands out by its distinct culture of being patient focused [putting patients’ needs first at all times] and doctor driven-[a management run by doctors ensuring thatall decisions made are patient centric] Being supported by People Tree Foundation the charitable wing of PTH making health care available even for the non-affordable becomes a reality.

The Story of PEOPLETREE HOSPITALS is quite a fascinating one – A group of doctors (friends from college days) come together and dream of a hospital that is purely patient focused, doctor driven and peer respected. This small group had one thing in common – they were all from humble middle class backgrounds with extra-ordinary skill sets; trained in some of the best hospitals across the globe and all hungry to transform the current health care situation. Their dream required lots of money which they never had! They left their jobs and dared to venture. Their sheer conviction and commitment, made a plausibly impossible task possible. Today PEOPLE TREE Hospitals is a reality.

Here are some statistics - Total Number of patients seen is over 27000 within 8 months of full operations - Current average foot falls per day is over 200 patients achieved in Oct ‘14. - Crossed 100 In patients (IPD) discharged in April (within 2 full months of operations)- 141% growth in IPD patients discharged in Oct ‘14 vis-à-vis Apr ‘14. -Average month on month growth of 19.4%in the last 7 months. But probably the most positive reinforcement is in the feedback from patients about the unique treatment experience the hospital offers. PEOPLE TREE Friends say that this is just a proof of concept, once this project becomes successful and sustainable – the vision is to spread across tier two cities to make quality health care accessible & affordable to each & every one. Their model of creating an Infosys in Healthcare by making everyone a stake holder in the company is probably the right model for our country. Health Care Transformation has indeed begun!

The PEOPLE TREE Foundation (www.peopletreefoundation.in) –PEOPLE TREE friends did not stop at creating a world class healthcare facility, but quickly realized that if we ever have to touch move and inspire a billion People by providing quality Health, Education & Health Education, there has to be a charitable angle to it. Hence came the PEOPLE TREE Foundation, a unique non-profit organization committed to realize the dream of a disease and disability free India.  The Foundation aims to provide services spanning the fields of Health, education & Health Education. This Charity wing has recently launched its most ambitious ‘PEOPLE TOUCH’ Program through which 100 complex surgeries will be done completely free of cost for 100 poor and deserving patients in 100 days.  The estimated cost of these surgeries is approximately one crore rupees. If this becomes successful they hope to extend it to conduct free surgeries every day and some day in the future they wish to conduct 50% of the surgeries for free on a perpetual basis. The foundation also supporting free education or poor children.

About Dr. Chandrasekar Chikkamuniyappa, CEO & theSenior Joint Replacement Surgeon, People Tree Hospitals

An expert Orthopedic Surgeon who is presently the C E O as well as theSenior Joint Replacement Surgeon at People Tree Hospitals Bangalore, Dr. Chandrasekar Chikkamuniyappa was formerly the Director of the Institute of Orthopedics at BGS Global Hospitals Bangalore. He specializes in cutting edge joint replacement surgeries including computer assisted and minimally invasive hip and knee reconstruction. He has to his credit, The Adult Reconstructive Fellowship from the Ranawat Orthopedic Center at the Hospital for Special Surgery, New York USA. His interest in adult reconstruction had earlier led him to The United Kingdom, where he spent 4 years at a University Hospital in London, crafting his skills in complex adult reconstruction of the hip and knee.

After returning from United Kingdom in 2007, he was instrumental in building a successful Orthopedic Department at Sparsh Hospital in Bangalore, where he also managed the DNB program and their Joint Replacement Fellowship program.

Dr. Chandrasekar Chikkamuniyappa has written articles for such peer-reviewed publications as the Journal of Bone and Joint Surgery, American Journal of Hand Surgery, etc to name a few. He has made several presentations at professional conferences and symposia at the national and international levels including the . He has won many awards including Fred Heatley Award, London and Aryabhata International Award in 2008.

A Recipient of National Merit Scholarship and others right through his education, Dr Chandrasekar Chikkamuniyappa did both his Under Graduation and Post-Graduation from Bangalore Medical College.

He is also interested in community development and has conducted many health camps and rural outreach programs. After the Gujarat Earthquake, he headed a team that was involved in planning, triage, resuscitation and surgeries for the Earthquake victims. In 2008 as the Secretary of the Bangalore Orthopaedic Society and an active member of Karnataka Orthopaedic Association, he was involved in organizing and conducting many educational programs both for the Public and Professionals.

Dr. Chandrasekar is a fully qualified ATLS Instructor [Advanced Trauma Life Support] certified by the Royal College of Surgeons, England. He is a willing teacher and readily shares his expertise with younger colleagues.He was instrumental in starting the People Tree Foundation,(www.peopletreefoundation.in) a unique non-profit organization established by a group of young passionate and enterprising doctors, who have set themselves out to realize a disease and disability free India. This foundation aims to empower people by providing services spanning the fields of Health and Education.