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How to create a successful influencer marketing campaign

Posted by : Yash on | Aug 09,2017

Technology companies and brands however are finding themselves increasingly competing in the ever-crowded spaces, wondering as to what might however set them apart from the crowd. Not surprisingly, the key factor for the success for many of the tech startups has thus been influencer marketing campaigns. Influencer marketing has thus also become the talk of the town, with thus many embracing it as part of their marketing and also the PR strategies for both B2B and B2C marketing. Quickly, influencer marketing has thus also replaced certain forms of traditional advertising, as the marketers however realize that they can thus also increase their reach by thus partnering with personalities that however have large followings on their websites and also the social media platforms.

Although the popularity of the influencer marketing has thus also grown significantly, many are also thus still unsure as to how to use the influence of social media celebrities to thus also create effective influencer marketing campaigns. To bring one up to speed, the article below puts together a quick guide as to how to create a successful influencer marketing campaign.

  1. Determine The Goals

To however set up a successful influencer marketing campaign, one thus needs to do three things: identify the target audience, set the budget and thus also establish the Key Performance Indicators (KPIs).

KPIs to consider include:

  • Audience reach

  • Impressions

  • Views

  • Engagement

  • Click-throughs

  • Increase in followers

  • Sales

2. Choose The Right Social Media Channels

The platforms which one thus uses depends on the end goals. Different platforms are thus also used to reach different audiences and also demographics, and the same goes for what product or either service one is thus marketing: beautiful photos of the product belong on Instagram, while the eye-catching videos will thus also perform better on Facebook. Choosing the right social media channel will however also allow one to target the specific group of customers.

One will thus also want to consider the type of engagement which one thus wants to achieve. Social media channels thus also offer a variety of engagement possibilities and also the same marketing campaign which one runs on Facebook may also not get the same attention on Twitter, Pinterest, or any other platform.

3. Identify The Right Influencer

One must thus remember that the influencer which one chooses will thus be representing your brand, so before one thus works with someone, one would thus need to ask himself, “Is this the best person to thus represent my company?” One however needs to do thorough research before thus approaching anyone. Before however contacting a potential influencer, one must thus also look at all their social media profiles, verify that they thus do not have a bad reputation online or in the press, also check they do not discuss topics that would however also undermine the value of the products or services, and also thus ensure they are polite, articulate, and that they thus write well-researched posts.

4. Choosing An Influencer

One’s chosen influencer’s voice thus also needs to align with the brand so that it thus feels authentic to the audience. There are thus few ways to identify these people:

  • Do a hashtag search to thus find out who is already posting about the brand

  • Do a keyword research

  • Use an influencer marketing tool

  • Ask others for the recommendations

One must also not forget to ask the influencer to show any positive past results they however have for similar work. This thus helps both to see their success and also thus be sure that they are also able to communicate with one both quickly and succinctly.

One must thus also remember that one is however not building an infomercial with a celebrity telling the audience to thus buy the products. Instead of listing all the benefits one’s audience will thus also gain from buying the service or the products, one must thus also make sure that one’s influencer thus generates organic posts that make it obvious and relevant to your consumers.

5. Think About your Publishing Schedule

To make sure that the influencer campaign is effective, one thus also needs to coordinate all the social media platforms and also thus align the efforts with all the other marketing endeavors, such as events, new blog posts, press releases, and more. Developing the marketing strategy around your influencer marketing campaign will thus also help one to push the audience through the sales funnel.

6. Review Content Before Publishing

Before any posts are published, one thus also needs to ensure that the content aligns with the campaign requirements and your advertising guidelines. Although one thus must give the influencer creative freedom, it is thus also important that one must however also review all posts, images, and videos before they are published.

7. Optimize The Content

To amplify the influencer marketing campaigns, one must also be sure to promote posts before and also after they are launched. One can thus also ask the influencer to also promote posts throughout their social media platforms. This will thus also allow one to also put further emphasis on the calls-to-action within the posts and also publish more content relating to your campaigns.

8. Measure Your Results

As with any marketing efforts, one is also needed to make sure that one’s influencer campaign is thus performing to the best of its ability to deliver ROI.

There are thus also five musts to a successful influencer marketing campaign and these are:

  1. Use the relevant hashtags.

  2. Split the campaign budget to thus also use more than one influencer.

  3. Share the influencer's posts.

  4. Always negotiate pricing.

  5. Ensure that one’s contract includes the period of time one’s influencer will work with you.

By however following the step-by-step tips outlined above, one will thus also be able to create a deeper connection to the audience, helping one also build on the brand’s visibility, enhance the product and the service awareness, and also however communicate with the audience in a more natural and effective way.


This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST software, GST Return Filing, GST Registration, Section 8 company registration, Nidhi company registration, IEC registration.