Digital Marketing and It’s Benefits.
Digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Benefits of Digital Marketing:-
• Worldwide reach - a website allows you to find new markets and trade worldwide for only a small investment too.
• Less cost - a properly planned or well-targeted digital marketing campaign can reach the right customers at a less cost than traditional/old marketing methods.
• Traceable, countable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain all the detail information about how customers use your website or respond to your advertising and promotions made by you.
• Personalization - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers and many more to attract them. The more and more they buy from you, the more you can refine your customer profile and market effectively to them.
• Clarity - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation and customer base for being easy to engage with them at any point of time.
• Social/popular currency - digital marketing lets you create engaging campaigns using content marketing tactics and tools. These content (images, videos, articles) can gain social/popular currency - being passed from user to user and becoming viral.
• Improved and better conversion rates - if you have a website, then your customers are only a few clicks away from making a purchase or order. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate making your efforts very less and easy.