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Chennai based eCcommerce site India Shoppe targets 350 Crore for the FY 2015 16

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Posted by : Bijoy Biswas on | Nov 05,2014

Chennai based eCcommerce site India Shoppe targets 350 Crore for the FY 2015 16

He is young in age but mature in matters with an attitude to build big. Rajesh Jain is a first generation entrepreneur from Chennai, India who is surely going to make significant impact in the Billion dollar ecommerce market in India. He believes that “Impossible” is just an opinion and proved it right before the acquaintances when they laughed loud at his plans to start another ecommerce company. He never thought of making an avant-garde rather wanted to find a simpler way of doing the a-b-c’s of e-commerce, when he first conceived the idea of India Shoppe. The love of entrepreneurism with the mechanism of simplicity worked in tandem and helped to launch successfully the lifestyle Brand, “India Shoppe” in August, 2013. With a turnover of Rs. 70 Crores in just one year, India Shoppe is now setting a whopping 350 Crores as the next target for the financial year 2015-16.

Mr. Rajesh Jain, a prominent member of Jain International Trade Organization and Rajasthan Youth Association is the Founder of the lifestyle brand India Shoppe (www.indiashoppe.com). While talking to the press, Mr. Rajesh Jain said, “We want to ensure rapid growth and stability. Our mission is to contribute to the customer loyalty and this will certainly make the real difference. We also want to promote Woman Entrepreneurship through introduction of Pick up Centers (PUC) which arein many cases run by women. PUCs are a meaningful medium to interact closely with the customers even in remote places. Customers not only collect their products from these PUCs but also get a taste of India Shoppe brand, culture and it automatically contributes to the satisfaction and loyalty count.” 

The co-founder and the Executive Director of the company Mr. Mitesh Bhandari said, “India Shoppe operates through Stores and Online presence. In addition to metros and Tier I cities, the company has already penetrated quite well in Tier II and III towns. For reaching out to a wide customer base, in various remote locations, the company has introduced a unique concept of Pick up Centers (PUC).”

The Board of Directors is ably supported by Mr. Viresh Mehta, Head – Merchandising & Procurement, with fifteen years of hardcore experience in sourcing and product development. Mr. Jai Banerjee, widely recognized as a Retail Strategist and Operations Specialist across India, takes care of the entire Retail Operations. “The company has already got presence in 20 states and over 60 cities across India. We have so far rolled out 47 stores and 85 Pick Up Centers(PUC)” said Mr. Jai Banerjee.

Mr. Rajesh Jain also added, “Instead of relying only on other labels, the company has developed it’s exclusive private label brands, and such brands have already evoked a very good response amongst the consumers. These products are made with lot of research and development, maintaining quality parameters benchmarked against the best in the industry.”  “We are continuously adding new product lines, and there is significant jump in order value with addition of new categories. Average order values are also climbing up rapidly.” added Mr. Bhandari.

To facilitate sourcing and efficient distribution of goods, apart from the central warehouse at Chennai, the company has set up 3 regional warehouses at Mumbai, Delhi and Kolkata. Further, the company has got a state of the art IT infrastructure, and an in house development team for e-commerce. “We have got plans to make mobile optimized site and also Mobile App very soon” said Mr. Jain.

At a time when Snapdeal & Tata Group’s Croma or Amazon and Kishore Biyani’s Future have joined hands together it is certainly a big challenge to mark the footprint in this highly growing and competitive market and it is of utmost necessity to do something beyond the bottom line. Future’s strategy of using Amazon’s platform to sell its private labels  is a win-win for all and is a major step towards helping the retailers to promote their own private labels. This will certainly contribute in a massive way to sustain the heavy cost and fetch a better ROI.

“You gotta motivate your ideas with a purpose and need to consider the opportunities in the surroundings. The blend of a full proof strategy, unique service model and Customer retention policy will make the ultimate difference” added Mr. Rajesh Jain.

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