Award Winning Cosmetic Dermatologist Dr Chytra V Anand Led Kosmoderma wins at ILC Power Brand
Posted by :
Sangeeta Singh
on | Aug 10,2014
Award
Winning Cosmetic Dermatologist Dr Chytra V Anand Led Kosmoderma wins at India
Leadership Conclave Power Brand 2014 Kosmoderma
is Voted & Awarded as “India's Most
Promising Skin, Hair & Laser Enterprise 2014” By Network 7 Media Group for
Innovation in Skincare Treatment, Laser & Hair Makeover Bangalore based Kosmoderma known for a
reliable house of skincare Treatment with a state of art technology Skincare
Clinics in 6 centers in south india has been awarded by the Network 7 Jury for the
leading skin, hair and body healthcare provider offering safe, effective and
affordable procedure with an unmatched experience. The Recognition reflect
Kosmoderma’s excellence to provide the
nest standard of healthcare in skin, hair, body and beauty, to bring
satisfaction to the clients/patients to
be the first option for customers, be a preferred employer for the skin and
beauty industry,to set the benchmark in
the skin and beauty industry & to work with the Medical and Beauty
Community to bridge the gap between Medicine and Beauty. Kosmoderma plans to
expand its base in other parts of the country to replicate the success it
achieved in the current centers it has. Dr Chytra V Anand received the
recognition on Friday 18th july 2014 from the Legendary Bollywood Actor Mr. Shakti Kapoor, Dr. Mukesh Batra, India's
most-renowned homeopath & Padma Shri Awardee & Mr Satya Brahma,
Chairman & Editor-In-Chief of Network 7 Media Group presented the Awards to
the successful Enterprises & Individuals in their respective areas. The 5th
Annual India Leadership Conclave & Indian Affairs Business Leadership
Awards 2014 by Network 7 Media Group’s (
www.network7mediagroup.in ) Indian Affairs Media outfit (www.indianaffairs.tv ), Asia’s biggest analytical news
media had hosted the much awaited annual
affair in its 5th year, the 5th Annual India Leadership
Conclave & Indian Affairs Business Leadership Awards 2014 ( www.ilc2014.in )in the commercial capital of india
in Mumbai on Friday, 18th
July 2014 under a powerful theme on “Perform or Perish” which was debated, analyzed & addressed by
Asia’s most promising voices & industry stalwarts on a variety of subjects
ranging from politics to cultural, economics to social. After being highly
successful in last 4 editions, the much awaited India Leadership Conclave 2014
was attended by more than 300 business tycoons, political leaders, policy
makers, social reformers, diplomats, media professionals. Kosmoderma, with the help of United
States of America’s FDA technology, offers safe, affordable, and effective
treatments with high standards of quality. This skin care clinic Bangalore
undertakes personalized skin care consultation and uses 3D imaging of analyze
the underlying issues and offer treatments and other skin care regimens. Some
of their treatments include brightening, revitalizing eye treatment, and oxygen
infusion medifacial. Home care is just as important as in clinic treatments. As
the skin is protected by the acid mantle, most of the ingredients in a cosmetic
range are blocked from entering the living layers of the skin, thus being
ineffective. For effectiveness, the active ingredients must be able to
penetrate the acid mantle and reach the living layers of the skin. Only
Cosmeceuticals (Medical ranges) can achieve this. Kosmoderma thus offers a Cosmeceutical range from Neostrata,
USA, the world No 1 in medical skin care & Skinceuticals, USA, the pioneers
of anti oxidant products. Home care is strongly advised at Kosmoderma as many
skin conditions can be treated by the introduction of a personalized medical
skin care regimen without the need of a procedure. Dr
Chytra V Anand is an
internationally renowned Cosmetic Dermatologist. She is the Founder & CEO
of the well-known chain of Kosmoderma Clinics. Her skill in dealing with all
skin types is well known and her impressive client list comprises of prominent
personalities from various walks of life – Fashion, Films, Industrialists and
Socialites. After completing her MBBS in JSS
Medical College, Mysore, Dr Chytra V Anand went to London to study for her
higher education. She is a graduate of the prestigious Guys & St Thomas’
Hospital in London, where she earned her Masters in Dermatology.She completed
her fellowship in Cosmetic Dermatology from Miller School of Medicine,
University of Miami, USA.She has been on the expert panel for her talks on Cosmetic
Dermatology topics at various conferences and meetings nationally and
internationally. She is the youngest Cosmetic dermatologist on the
international lecture platform.She has been a part of Cosmetic Dermatology
Programmes on Channel 4, Discovery Health, BBC and other prestigious TV
Channels in London.
She has the distinction of having had her own monthly TV talk show on
dermatology on Vectone Asian channel.In Jan 2006, Dr Anand moved back to India
to pursue her dream of opening a chain of world standard skin and laser clinic
in India and started a specialist Cosmetic Dermatology clinic and Bangalore’s
first MediSpa – Kosmoderma. She has 5 Clinics and 1 MediSpa. Her clientele
comprises of people from all walks of life including stars from the Bollywood, Sandalwood
& Tollywood fraternity, fashion models and prominent corporate
personalities. She is fiercely protective of her patients and their privacy.She
is an expert in Laser Devices, Injectables & Cosmetic Therapies and is
constantly invited as a speaker on expert panels at various conferences,
nationally & internationally. She also writes articles regularly for
various mainstream publications like Femina, DNA, TOI, Deccan Chronicle, Stay
Fit, Marie Claire, Prevention etc and has appeared on television channels as an
expert speaker for various mainstream channels in India. She is regularly
featured in the local television channels for her expertise on Cosmetic
conditions for skin & hair. In 2007, Dr
Anand founded the International Academy of Aesthetic Medicine to train doctors
in the field of Cosmetic Dermatology as she realized that doctors did not have
enough exposure to Cosmetic Dermatology in regular practice and required
additional specialized training in India.Under her guidance the academy
conducts intensive hands on training courses for doctors from around the globe.
She has trained over 800 doctors in Aesthetic Medicine procedures and is
credited with pioneering Aesthetic Medicine & Cosmetic Dermatology training
in India. The Academy has attracted students from India, UK, Europe, UAE,
Africa, SE Asia and is considered a top-notch training facility.She is credited
with introducing fractional laser for acne scar rejuvenation & non –
surgical thread lift procedures to India. She has to her credit to having
performed the highest number of Botox and Filler injections in South India.Dr
Anand is popularly known as Dr
Fix It by her patients who
travel from other cities and countries to seek her expertise.She is sought
after for her advanced and developed sense of aesthetics by patients and other
doctors. Her patients and students swear by her brilliance and techniques.
She is considered to be the leading cosmetic dermatologist and opinion former
in India today. Skincare Innovation in
India looking to international personal care brands as lifestyle enhancement products
which will create a sophisticated and upper class image. The total skin care
market is estimated to be around Rs. 3,400 Cr. The total size of the Indian
retail beauty and cosmetics market is currently estimated at $950
million. The overall beauty and wellness market, which includes beauty
services, is $2.68 billion. The cosmetics market in India is growing
twice as fast as that of the United States and European market. However, The
skin care market is at a primary stage in India. The penetration level of this
segment in India is around 20 per cent. The improvement of medical technology
also fuels the growth of the market in India. Major companies active in this
segment include Hindustan Lever; Godrej Soaps, Colgate-Palmolive, Marico, Dabur
and Procter & Gamble. The skin care market can be segregated into toners,
cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams,
astringents, facial creams, moisturizers, fairness creams, day and
night-creams. The skin care industry worldwide is a 50 Billion Dollar plus
business. Caring for the skin of people throughout the world is a popular
business. It is a business where people are passionate about their work,
because it matters. It matters to their families, to their communities, to
their profession and the whole world. It is a business where unmet needs still
abound and where people around the world are waiting for new and better
solutions. The major product segments in the market are Face Care Products,
Body & Hand Care, and Depilatories, and, Sun Care Products. The sub product
segments include Facial Moisturizers, Facial Cleansers, and Hand & Body
Lotions/Creams. The Key Factors Ø “Male grooming is one of the fastest growing
segments,” Ø “The Indian personal care market has
historically been driven by family brands and now you are starting to see some
brands become specialist female or male brands. Individualism is still not that
big, as men are indifferent to the brands they use,” Ø The nascent men’s personal care and grooming
market is just 8% of the overall $10 billion (Rs.61,000 crore) personal care
market in India Ø Indian men account for a larger part of the
perfumes category than their counterparts in the US, where the bifurcation of
the fragrance market is 68% women and 32% men. Even in Asia, women account for
83% of the overall fragrance market and men account for just 17%”. Ø However, men are quickly adapting to skin care
products more broadly. For instance, for Kiehl’s, which is owned by the L’Oreal
Group, men account for 20% of overall sales in India, which is higher than the
global average of 15% of overall global sales coming from men for the brand,
who finds that the Indian urban male is aware of the brand and ready to adapt
to skin care regimes. Ø “Men in India really spend time and money for
grooming. They are also brand conscious and spend money on the latest launches
as they well versed with the trends due to the Internet and their travel
overseas,” Ø Women, on the other hand, are more worried
about reactions from cosmetics, make-up and fragrances. However, this is slowly
changing. “The growing urbanization and becoming a part of the workforce is
driving them to adapt to the category,” Ø The penetration level for both the urban and
rural market is low. Many people still prefer to use traditional products to
cure the skin Ø More than 25% growth every year in the Skin
Care Industry Ø Facial skin care products have become an
essential part of the beauty market Ø Gradual Adoption of the western culture Drivers of the
Industry Ø Growing worldwide wealth Ø Changing consumer lifestyle Ø Globalization Ø Celebrity endorsement increases consumers’
awareness and interest The total disposable income of the people in Asia is 21% of that
of the world which is estimated to increase to a value of the 23%( Euro monitor
Report) The major Skin Care Segments and their Drivers Strong Desire for the
fair skin Ø Asians’ beliefs Ø “White hides three ugly bits” Ø Fairer equals to upper class Ø Stressful lifestyle Ø Busy lifestyle resulting in less sleeping time Ø Stress hormone sends the skin’s oil glands
into overdrive These beliefs and the strong desire for the skin whitening
products led to the development of technology and evolution of new whitening
products and formulations. The whitening creams are also produced for men. In
recent years the fairness cream is combined with the anti-aging formulations
which bring the satisfaction and feel good factor to the customer. Also with rise
in work-stress and pollution people are more inclined to these products. Not
only that, baby skin care products, sun protection products, bleach and facials
also gained popularity among people. Anti Agers Drivers Ø Growth in Aging Population Ø Accelerated Aging Ø Rising Pursuit of Agelessness Development and
Outlook Ø Target young consumers: Prevention better than
cure Ø Super-premium : From global to local brands Ø Mass brands developments Ø Cosmeceuticals : Collaboration between
cosmetics and pharmaceutical company Ø New technology and ingredient Ø More regulated industry to ensure the safety
of cosmeceuticals Ø Facing strong competition from aesthetic
beauty service industry Skin Care Applications Drivers Ø Increased consumer knowledge on skin care
application Ø TV beauty programs educates consumers on
different products’ benefits Ø Technology advancement Ø Skin care evolution thanks to technology and
research Ø Beauty web blogs to allow consumers to
exchange ideas New Routine Ø Cleansing Liquid Ø Cleanser Ø Lotion Ø AC Essence Ø Mask Ø Emulsion Ø Effector Ø White Essence Cream
Trends and development Ø Usual Routine Ø Cleanser Ø Toner Ø Moisturiser Ø Development of more powerful products Ø Consumers may “outsource” personal care and
pay for spas and treatment Ø India has the maximum growth in the resort/hotel
spa( 107% growth annually in 2007) Natural and ethical
products Drivers Ø Massive awareness of health & wellness Ø Safety scares and recalls Ø Consumers look for guarantee of authenticity Ø Rising greensumerism Ø Technology facilitate the development of more
effective products Key Trends and
Developments Ø Edible, natural and herbal ingredients Ø Environmentally friendly packaging Ø New retail concepts Ø Minerals and precious materials, including
gold Ø Packaging innovation: eco-friendly packaging Ø Same consumer buying both high technology and
natural products Ø Emergence of ‘at-home-make’ products Ø Venture into other products, such as sun care Ø Well-known designers and celebrities increase
consumers’ knowledge on natural & ethical products Men Skin Care Drivers Ø Workplace: Pressure from competition in
workplace led to the emergence of Ø Metro sexual man Ø Greater acceptance in developing nations Ø Move to more ‘advanced’ products Key trends and
Development Stronger growth than skin care: In 2007, the Asian Skin Care Market
has grown at a rate of 8%, where as the men skin care market has grown at a
rate of 14%. Similarly projected growth in 2012 is 6%, whereas the growth of
the men skin care segment is 8%. Ø Moving away from 3 basic cleaning steps Ø Macho-sexual vs metrosexual Ø Increasing popularity of sportsmen Ø Lower acceptance of men’s colour cosmetics Ø Main focus will still be skin care and other
men’s grooming products Ø New technology Ø Focusing on convenience Ø Cosmetics surgery for men Ø Getting popular in countries like Japan and
South Korea Inhibitors of the Skin
Care Industry Environmental
Standards Trends &
Opportunities in India Growth in the young
population (RBI report): Changing demographics in India 2/3rd Population below
age of 35 Favourable Consumption Pattern: The share of private consumption
for personal care products increases consistently over the years( Economic
Survey 2009).Increase in Urbanization in India: The skin care products are not
in the basic need category. Hence, the urban people whose basic needs are fulfilled
are more inclined to these products and are potential customers to buy the skin
care products. The customers do not
always stick to one brand of makeup or perfume or any variant offered because
the switching costs are very low. This means that buyer power is high and
demand for favourable prices. Bargaining power of
suppliers Barriers to Entry Product testing and research is both time-consuming and costly.
New entrants also need to persuade stores to stock their products, and major
retailers, aware of their importance in the distribution chain, may be
unwilling to risk displacing existing brands for the sake of new ones.
Substantial funds are needed to start up a business in this market, with
capital required for investment in production, distribution, and also
advertising which is crucial to success in the market. Hence, barrier to entry
is high and needs high initial spending. Industry regulation: The companies are usually forced deal with
strict regulations on issues like animal testing and environmental protection.
Also cosmetic products have to face the highest level of scrutiny (almost the
same level as pharmaceuticals) with regard to their safety levels. Strategy to be
followed: They should try and
target niche markets in the beginning and follow strategies like direct
selling. Local penetration is
required before moving for internationalization. Regulatory Landscape Current Indian cosmetic regulations are complex and there are
multiple regulations under different regulatory bodies. There is a need to
simplify the regulations and there is also a need to address the growing issue
of spurious products and counterfeits. Indian cosmetic industry is mature and
responsible enough to ensure safety & quality of its products and the
industry can take up joint responsibility with the Regulator for cosmetic
regulations in India. European and ASEAN countries have adopted this model of
self regulation successfully and the same is being suggested here in the Indian
context. There is a negative list of ingredients which can’t form a part
of any cosmetic composition. There is also a restricted list of ingredients; such
ingredients can be used only under specific concentration range in specific
products and under specific conditions of pack declaration. In addition, there
is a positive list of preservatives and UV filters thus restricting the choice
of such ingredients and their concentrations. Cosmetic labeling is dictated by multiple regulations - This
includes Drug & Cosmetics act, BIS packing norms and Standards of Weight
& Measures act. More recently, several amendments have been notified in the
labeling clause of Drug and Cosmetic Act. Manufacturer is required to submit the relevant information
pertaining to the formulation, raw materials used and their specifications,
product quality specifications and safety data in support of the formulation.
The information is reviewed by local (State) FDA and a cosmetic license is
granted or otherwise. The clinical trial of the skin care products is also done
to ensure safety for the consumers. Targeting: Outlook for the Skin
Care Industry The outlook of more stringent regulation governing usage of
active ingredients in personal care products implies the need to strengthen
testing capabilities to ensure adequate product safety. Also the industry needs to self-regulate to ensure performance
claims made in product advertisements are commensurate with benefits delivered
to consumers. The surging demand for green products calls for better product
and application R&D capabilities to use natural/organic ingredients more
effectively. Multinational players with international brands have a strong
presence in the Indian formulation segment. Local skin care brands too are
gaining a foothold in the market by innovatively developing value offerings to
meet the unique needs of the Indian consumer. Going ahead, it will be important
to develop R&D capabilities to further customise products for Indian
consumers, create greater awareness among the burgeoning middle class and
ensure effective distribution reach to service them. The companies that are
able to develop a judicious mix of the above will be the eventual winners. The time is ripe to review one’s strategy and come up with
innovative approaches to help realise the full potential of the Indian skin
care sector, where the ingredients market is likely to double in the next four
years. The skin care segment has shown tremendous growth and emerged as a
potential investment area for players in recent years. From treatment of common
skin care diseases, the skin care industry has evolved to the age of cosmetic
and anti-aging treatments. The overall skin care market is expected to grow
with the rise in demand of various skin care services. Factors like global
warming, anti-aging solutions, new product innovations, growing media
influence, etc. are driving this market. Boosted by growing consumer demand,
rise in disposable incomes, lifestyle related disorders, craze for cosmetic
surgeries, obsession for young-looking skin, low cost of treatment, and booming
medical tourism, the skin care market in India is likely to expand and emerge
as a potential investment area for players. The market for anti-aging solutions has also become vibrant in
India with rising concerns about beauty and looks. Nowadays, more young people
are visiting doctors and dermatologists to improve and maintain their youth.
The craze for cosmetic surgeries has put India among the top five countries in
the world to perform surgical procedures like Lipoplasty, Rhinoplasty, and
Bhleroplasty, etc. The demand for non-surgical procedures like Botox,
Hyaluronic acid treatment, and laser hair removal is also very high. The prevalence of skin disease in India is 10 to 12 percent of the
total population with Eczema and Psoriasis being the major contributors. Due to
pollution, ultraviolet light, and global warming, photosensitive skin disorders
like tanning, pigment darkening, sunburn, skin cancers, and infectious diseases
are increasing at a faster pace. A one percent reduction in ozone leads to a
two to four percent increase in the incidence of tumors. The growth and future prospects in the skin care market have
forced drug companies to tap the opportunity of selling over the counter (OTC)
drugs by bringing novel compounds in and by selling the products of
international players under a licensing agreement. According to Ankit Goyal, Program Manager, Healthcare Practice,
Frost & Sullivan, "The ecosystem for skin care treatment is witnessing
a great change in demand patterns. Gone are the days, when skin care was
limited to treatment of common skin diseases. The emergence of cosmetic and anti-aging
treatments has changed the face of the skin care industry. The number of these
cosmetic procedures is expected reach 18 to 20 lakh by 2015 in India. In 2013,
with prevalence rate of 10 percent, the population affected across India from
skin disease is estimated at nearly 15.1 crore. It is estimated that at a CAGR
of 12 percent about 18.8 crore people is likely to suffer from skin disease by
2015". During the past five years, there has been a considerable growth
in the Indian cosmetic/aesthetic surgery industry. The demand is high in urban
regions like Chandigarh, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Bangalore,
and Pune. Goyal further opines, "Skin disorders are among the most
common diseases in school children in both developing and industrialized countries."
He adds, "The severity of growing skin diseases in India is further
emphasized by the fact that the World Health Organization (WHO) has included
skin disease under the most common non-communicable diseases in India. In
addition, there is a lack of facilities that provide comprehensive skin related
treatments under one roof." The situation is further worsened by the low
availability of dermatologists in India. At present, there are about 6,000
dermatologists catering to a population of over 121 crore. This means that for
every 100,000 people, only 0.49 dermatologists are available in India as
compared to 3.2 in many states of the US." Various tertiary care private setups lack the capability to treat
chronic, genetic and pediatric skin ailments. In addition, their ability to
provide comprehensive derma pathology and immunopathology units is also
limited. Non-surgical cosmetic services provided by standalone skin care
centers cater to only a small segment of skin treatment and a particular
segment of the society. Hence, there is a dire need of comprehensive skin care
setups providing all skin care treatments under one roof.